Hello

I am your

Hello

I am your

cyril pliquet - equilibrium consulting

ABOUT ME.

CONSULTANT

CYRIL PLIQUET

EQUILIBRIUM exists to share my 20+ years of international business experience and expertise with Startups & SMEs seeking sustainable growth.

My role is to help you create and execute smart strategies for growth and profitable businesses, with respect for the environment and society.

  • 24 Years in global sales & business development and product management with sporting goods industry leaders
  • Extensive international network of industry sector professionals and business partners
  • Ability to manage complex business environments including multi-channel, multi-brand, multi-category
  • Experience with multiple business models including: direct wholesale, 3P distributor and B2C
  • Record of profitable growth in revenue and building lean, efficient organizations
  • Focus on efficient processes: strategic planning, budgeting, Profit & Loss, Go-to-Market, reporting tools
  • PASSIONATE outdoor enthusiast and nature-lover
  • MULTI-LINGUAL (French, English & German) EU citizen who enjoys working & interacting with diverse teams and individuals
  • BRAND-FOCUSED & product-minded business developer
  • CAPABLE of leading teams and implementing strategies to deliver successful plans
  • AGILE and proactive leader focused on constructive, collaborative and creative approach

SUSTAINABILITY
Sustainability is a growing trend that can no longer be ignored.
I strive to work with people who are concerned for the environment, and who are willing to engage in and adopt sustainability strategies.
Let’s build growth strategies, while respecting our environment at the same time. Yes, this is possible !

PEOPLE
A company primarily exists and succeeds thanks to the people who work there.
The skills they bring, and the individual and collective creativity, are rich elements that should be nurtured and developed.
Companies that encourage creativity, support team and self-development, and emphasize overall well-being are more successful, and grow more durably.

INNOVATION
Bringing something new and beneficial to society or human beings is a noble cause.
My wish is to support companies that create disruptive and innovative products & services that can improve lives, increase well-being, and make a lasting impression on markets and society.

I have always been passionate about International overall, about foreign languages and cultures (I am fluent in French, English and German), and truly feel like a citizen of the world.

With a long history of experience in international business as well as being a volunteer in a trade association, I offer my consulting services to European startups & SMEs wishing to expand internationally, and conversely to foreign companies wishing to establish themselves in France or in Europe.

In both cases, seeking profit is of course our common and primary goal. However, I achieve this by maintaining the balance between growth and respect for ethical values.

As an expert in the sporting goods industry, I also practice various sports activities where movement flows constantly from imbalance to balance, from imbalance to Equilibrium. During my missions, I build on this vector that is movement and I infuse my dynamism into the development of your business.

Do you need support and skills to develop your international business, but cannot afford a senior-level Export expert on a full-time basis ? Then go for an outsourced solution in a time frame that suits your needs and your development phase.

Does my approach resonate with you? Let’s have a talk !

EQUILIBRIUM : movement towards balance.

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Does my approach resonate with you? Let’s have a talk !

EQUILIBRIUM : Movement towards Balance.

skill 90%
capacity 80%
experience 95%
cyril pliquet - equilibrium consulting

ABOUT ME.

CONSULTANT

CYRIL PLIQUET

EQUILIBRIUM exists to share my 20+ years of international business experience and expertise with Startups & SMEs seeking sustainable growth.

My role is to help you create and execute smart strategies for growth and profitable businesses, with respect for the environment and society.

  • 24 Years in global sales & business development and product management with sporting goods industry leaders
  • Extensive international network of industry sector professionals and business partners
  • Ability to manage complex business environments including multi-channel, multi-brand, multi-category
  • Experience with multiple business models including: direct wholesale, 3P distributor and B2C
  • Record of profitable growth in revenue and building lean, efficient organizations
  • Focus on efficient processes: strategic planning, budgeting, Profit & Loss, Go-to-Market, reporting tools
  • PASSIONATE outdoor enthusiast and nature-lover
  • MULTI-LINGUAL (French, English & German) EU citizen who enjoys working & interacting with diverse teams and individuals
  • BRAND-FOCUSED & product-minded business developer
  • CAPABLE of leading teams and implementing strategies to deliver successful plans
  • AGILE and proactive leader focused on constructive, collaborative and creative approach

SUSTAINABILITY
Sustainability is a growing trend that can no longer be ignored.
I strive to work with people who are concerned for the environment, and who are willing to engage in and adopt sustainability strategies.
Let’s build growth strategies, while respecting our environment at the same time. Yes, this is possible !

PEOPLE
A company primarily exists and succeeds thanks to the people who work there.
The skills they bring, and the individual and collective creativity, are rich elements that should be nurtured and developed.
Companies that encourage creativity, support team and self-development, and emphasize overall well-being are more successful, and grow more durably.

INNOVATION
Bringing something new and beneficial to society or human beings is a noble cause.
My wish is to support companies that create disruptive and innovative products & services that can improve lives, increase well-being, and make a lasting impression on markets and society.

I have always been passionate about International overall, about foreign languages and cultures (I am fluent in French, English and German), and truly feel like a citizen of the world.

With a long history of experience in international business as well as being a volunteer in a trade association, I offer my consulting services to European startups & SMEs wishing to expand internationally, and conversely to foreign companies wishing to establish themselves in France or in Europe.

In both cases, seeking profit is of course our common and primary goal. However, I achieve this by maintaining the balance between growth and respect for ethical values.

As an expert in the sporting goods industry, I also practice various sports activities where movement flows constantly from imbalance to balance, from imbalance to Equilibrium. During my missions, I build on this vector that is movement and I infuse my dynamism into the development of your business.

Do you need support and skills to develop your international business, but cannot afford a senior-level Export expert on a full-time basis ? Then go for an outsourced solution in a time frame that suits your needs and your development phase.

Does my approach resonate with you? Let’s have a talk !

EQUILIBRIUM : movement towards balance.

Does my approach resonate with you? Let’s have a talk !

EQUILIBRIUM : Movement towards Balance.

skill 90%
capacity 80%
experience 95%

Who We Are :

Consulting company specialized in developing businesses internationally.

Our goal :

Help accelerate your long-term international growth, efficiently & profitably

What we do :

Advise and guide startups :

  • Identify and prioritize compelling growth opportunities
  • Build cohesive strategies to expand your business
  • Guide you in the execution of plan
  • Structure your international distribution
  • Transform teams to high-functioning organization

How we do it :

Offer tailored, scalable, flexible services :

  • Tailored : customized to your specific needs
  • Scalable : evolves with your development
  • Flexible : flexible fee structure that meets your needs

Beyond in-depth experience and strategic skills, I can help you benefit from my extensive business network, connecting the right people & partners to help your company :

– to rapidly develop and increase sales
– to gain 2 to 3 years in your business development phase
– to stay focused on core competencies and priorities: your vision and your know-how

Services.

Distribution

Structure your DISTRIBUTION domestically & internationally

  • Recommend Coherent Distribution + Channel Strategy.

  • Propose & Implement Appropriate Business Model

  • Lead Search for Distribution Partners (Distributors/Agents/Employees)

  • Manage Appointed Distributors/Agents on Interim Period

Sales

Strengthen SALES Strategies and tactics

  • Identify Growth Opportunities.
    (Channel/Customers/Products)

  • Build Sales Strategies and Revenue Plans

  • Prepare & Structure Key Account Meetings

  • Organize International Sales Meetings

Pricing & Margin

Build a competitive & profitable PRICING strategy 

  • Make Regional or Global Retail Price Analysis

  • Recommend Pricing & Margin Model by Business Model

  • Build Coherent Multi-currency Pricing Strategy

  • Improve Sales Programs & Conditions

Product

Adapt PRODUCT offer for international

  • Identify Growth Drivers by Product Category l Segment

  • Transform Product Features Into Sales Arguments & Consumer Benefits

  • Propose Actions to make your Product Line more Global

  • Develop Smart SMU Strategy to Optimize Market Shares & Revenue

Go-To-Market Process

Define strong Go-To-Market plan 

  • Set up Cross-Functionnal Go-To-Market Process

  • Define Strong and Impactful Go-To-Market Plan

  • Build Attractive Go-To-Market Presentations for Sales Teams & Customers

  • Implement and Manage Go-To-Market process internally

Organization

Develop & transform internal ORGANIZATION 

  • Build / Recruit / Train Domestic & International Sales Teams

  • Recommend Structure for Direct and Distributor Model

  • Help Setup of Foreign Subsidiary in strategic Markets

  • Educate & Coach Mid-level Management on International

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